Measurement and Conversion Tables

Custom House shoes are available in 65 colours(PU Colour Swatches / Calfskin Leather Colour Swatches). Please measure your foot carefully, and match up with the Centimetres conversion(foot length) as it is the best indicator of what will fit you. (i.e. If your foot length is 23.5cm, then size 38 will fit you, there's already 0.5cm room, meaning the actual interior of each size is 0.5cm longer than the Centimetre conversion(foot length) in the chart.)
Custom House Shoes
Shoe size
 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50
Centimetres
(foot length)
 21.5 22 22.5 23 23.5 24 24.5 25 25.5 26 26.5 27 27.5 28 28.5 29 29.5
Inches
 8.5 8.7 8.9 23 9.2 9.4 9.6 9.8 10 10.2 10.4 10.6 10.8 11 11.2 11.4 11.6

→How to measure your feet?
1. Draw a straight line, longer than your foot, on a piece of paper.
2. Place the paper on a flat surface. Stand on the line with your heel and LONGEST toe centred on the line.
3. Place a mark on the line at the tip of the LONGEST toe and at the back of the heel.
4. Repeat steps 1-3 for the other foot.


The sizes of the Lolita Lola RHS are different from the Custom House shoes. Please measure your foot carefully and use the Centimetre conversion(foot length). Pick the size that corresponds with the foot length in the chart.(i.e. If your foot length is 23.5cm, then size 37 will fit you. It is best to go one size up if you have wide feet as the cut of these is narrow but comfy, you can put insoles, there's a thin layer there already.)
Lolita Lola Rocking Horse Shoes
Shoe size 35 36 37 38 39 40 41 42 43 44 45 46
Centimetres
(foot length)
 22.5 23 23.5 24 24.5 25 25.5 26 26.5 27
27.5 28  
Inches 8.8 9.0
 9.2 9.4 9.6
 9.8 10 10.2 10.4 10.6 10.8 11 

All garments are manufactured according to Western proportions, for an average height of 5'5" - 5'6". For dresses, blouses and outweear, select the size that corresponds with your bust measurement. For skirts, select the size that corresponds with your waist measurement.
Body Measurements(inches)
UK 2 4 8 10 12 14 16
EU/FR 32 34 36 38 40 42 44
America 0 2 4 6 8 10 12
Australia 4 6 8 10 12 14 16
Bust 32
 34
 36
 38
 40
 42
 44
Waist 22
 24
 26
 28
 30
 32
 34
Hip 34
 36
 38
 40
 42
 44
 46
Back Waist Length 16.0
 16.3
 16.5
 16.8
 17.0
 17.3
 17.4